Checklist

Suggestions for both content and design of printed health promotion materials.

Content
Take into account intended audience Organize content logically (generally put the most important information first) Break information into chunks with useful headings Use simple words where possible; defines unfamiliar terms Use short sentences Use “you” and “we” Use active voice Limit information to most important points Include action steps
Design and Layout
Break up dense copy Use descriptive headers Use appropriate fonts Use white space Use appropriate type faces Include appealing and appropriate graphics