Athabasca University offers "Theory and Practice of Online Learning," down-loadable as PDF files, which addresses the planning and implementation of an electronic learning program; and is a comprehensive manual on theory, content development, design, delivery, student support, and quality control. A diverse array of academic and practitioner contributors, active in distance education, include perspectives from the fields of Business, Multimedia, English, Library and Information Studies, and Accounting. Individually, each chapter focuses on the authorâ??s specialty as it relates to distance learning, e.g. chapters include copyright issues, supporting asynchronous discussions, and teaching in an online context. Collectively, these readings provide a comprehensive guide to designing and delivering an effective distance education system.
Speaker:
Barbara Reynolds, MA, Crisis Communication Specialist, CDC
Program Description:
Since September 11th, the role of the public health professional has become heightened. In a situation of high risk or uncertainty, what is the best way to communicate with the public and other officials? How can we protect people and simultaneously keep panic at a minimum? How can we clearly communicate with law enforcement officials and medical providers in an emergency? This program will provide clear guidelines for communicating in high risk situations
On completion of this course, the learner will be able to demonstrate written and oral communication skills that are needed as a leader in a health department by: identifying communication skills, distinguishing different writing techniques, and listing effective presentation skills. This course is also available in CD-ROM format. To request a copy, contact trdirect@tulane.edu .
This training program is meant to teach risk communicators and public health leaders how to communicate effectively with the public and the media about public health issues.
This course provides background on the overweight problem as it relates to children and adolescents in the United States. It also gives an overview of important prevention strategies and recommendations for health care providers.
This broadcast will present advances in the prevention, detection and treatment of breast, skin, cervical and colorectal cancer. Also, Mr. Hutton will describe the results of recent clinical trials that may help clinicians provide individualized treatments that are more effective and have fewer side effects. In addition, Dr. Lichtveld will discuss cancer core competencies aimed at creating surge capacity in the general health professions workforce.
Dr. Pleasant discusses the role the internet plays in dispensing public health information. There is a wealth of knowledge available online today. This seminar looks at the usefulness of this information, the way it is presented today, how the information could be better presented and strategies for developing online material in public health.
Speakers:
Lisa A. Ferretti, LMSW
Director of Operations
Center for Excellence in Aging Services
University at Albany
School of Social Welfare
Melanie Shefchik, MA, CHES
Public Health Educator
Rockland County Department of Health
This presentation will provide an overview of the Stanford University Chronic Disease Self Management Program, the evidence-base that supports its positive health outcomes, populations that have benefitted, program requirements and implementation strategies. We will hear from one county health department that has committed to providing the program to its constituents as well as a Stanford-certified program trainer.
The purpose of this presentation is to provide a brief overview of differences between Web to Web 2.0 conceptualization and applications, provide examples Web 2.0 sites of that may be useful to public health professionals, and discuss the potential impact for creating new public health messages and materials. Wireless mobile internet is expanding quickly, so an introduction to the new world of mobile applications will be briefly discussed. Finally the presenter shows how an evolution in the Web or Web 2.0, can be used allowing the public to communicate directly with each other through social-media networks such as Facebook and MySpace and other social networking sites. What are the implications for public health education practice?
Speaker: Lynn Waishwell, Ph.D., MHE, CHES, Assistant Professor and Chair of the Health Education and Behavioral Science, UMDNJ-School of Public Health
The purpose of this presentation is to provide a brief overview of differences between Web to Web 2.0 conceptualization and applications, provide examples Web 2.0 sites of that may be useful to public health professionals, and discuss the potential impact for creating new public health messages and materials. Wireless mobile internet is expanding quickly, so an introduction to the new world of mobile applications will be briefly discussed. Finally the presenter shows how an evolution in the Web or Web 2.0, can be used allowing the public to communicate directly with each other through social-media networks such as Facebook and MySpace and other social networking sites. What are the implications for public health education practice?
Speaker: Lynn Waishwell, Ph.D., MHE, CHES, Assistant Professor and Chair of the Health Education and Behavioral Science, UMDNJ-School of Public Health
This seminar discusses the changing landscape in communication media. Its context is in how Americans use their health literacy skills to seek out, comprehend, evaluate, and use health information to make informed health choices. Choices that will reduce health risks, reduce inequities in health, and increase quality of life in a variety of settings across the life-course. The discussion will explore what public health agencies are currently doing and opportunities they take to use emerging information and communication technologies to better reach the public.
In June of 2009, a pre-teen boy attending a tradition-observant summer camp in New York State was diagnosed with Mumps. That index case began the largest U.S. Mumps outbreak since 2006, an outbreak which is still on-going. Dr. Elizabeth Rausch-Phung, MD, MPH of the New York State Department of Health, Division of Epidemiology, Bureau of Immunization will discuss the history, scope, unique community factors and public health actions to the Mumps outbreak. The program will also highlight the ongoing public health response activities by both the Orange and Rockland County Health Departments as well as the rationale for providing a 3rd dose of MMR at school-based vaccination clinics in the tradition-observant Jewish community in Orange County.
After watching this broadcast participants will be able to:
* Describe the timeline and epidemiology of the current mumps outbreak
* Identify the community factors favoring a mumps outbreak
* Describe the public health actions taken and lessons learned
The use of the internet to provide public health information is evolving very quickly. Public Health agencies have traditionally used the internet to disseminate information and create opportunities for individuals to contact agencies directly via the Web. This approach did not allow the members of the public to communicate or learn from each other easily. An evolution in how the Web can be used, or Web 2.0, allows the public to communicate directly with each other through social-media networks such as Facebook and MySpace and other social networking sites. What are the implications for public health education practice? The purpose of this presentation is to provide a continued overview of the differences between Web 1.0 and Web 2.0's conceptualization and applications. Participants will learn to characterize current demographics of social marketing site users and take a look at future trends in its use. The presenter will describe applications of social marketing websites, their tools, and their uses in public health. Participants will be exposed to specific Web 2.0 sites that are of particular value for public health professionals, giving them an understanding of underlying adult learner theory that supports the development of social marketing web-based applications. Finally, the presenter will define Mobile Education and how this emerging educational approach has value in public health education.
In this presentation, Douglas Evans, PhD, MA, Director of Public Health Communication & Marketing at the George Washington University, and Terry Long, Former Communications Director of the National Heart, Lung, and Blood Institute discuss social marketing theories and strategies, and evidence of effectiveness. Specific examples of effective campaigns are discussed in detail, including the Truth campaign, VERB, mHealth, text4baby, and the Red Dress campaign. At the end of this session, the learner will be able to:
Define social marketing;
Discuss evidence of social marketing's effectiveness;
Describe how the Heart Truth campaign was successful in achieving its goals; and
Identify several successful social marketing campaigns and how they succeeded.
