This course is part of a series of programs intended for public health administrators, and nurse administrators, who are relatively new in their positions (3 years or less), and who seek to enhance the knowledge, skills, and abilities they need to succeed. The course discusses the key considerations in developing a marketing strategy for public health, the inter-dependency of marketing strategy elements, & effective communication techniques and common pitfalls. There are three video clips in this course: Developing a Marketing Strategy; Other Considerations; and Media Pointers.
No matter how effective a leader/manager you already are, this course is designed to refresh and refine the skills needed to lead your teams to success in todays fast-paced and stressful health care environment. By exploring effective leadership styles and strategies, this course provides specific tools to enhance leadership/management communication. This course is not supported by Mac operating systems.
This presentation provides a brief overview of the short- and long-term consequences of war on public health and on civilian victims of war: death, acute traumatic injuries, loss of basic protections, displacement, psychological trauma, destruction of infrastructure, and disruption of care services. This presentation also describes efforts to re-build health care capacity, sanitation services, water and food supplies, basic and specialized health care services, networks and access to care.
This presentation will explain the key concepts related to evaluating organizational effectiveness in the public health domain. Examples will be provided throughout the presentation to illustrate the issues from a public health perspective. In addition, guidelines will be presented for executing an effective organizational evaluation process.
The tsunami struck in December 2004. After four years, what has the effort to restore the land been like? This presentation will discuss the presenters’ direct involvement in assisting Tsunami survivors rebuild their infrastructure, while developing public health policy and plans that build capacity in Thailand within South East Asia. They will look at the issues that have developed over the last four years.
In this presentation, Daniel Webster, ScD, MPH, along with staff of the Safe Streets program in Baltimore City, discuss this unique approach to reducing gun violence and it's impact, based on their research. At the end of this session, the learner will be able to:
Identify a variety of public health strategies to reducing gun violence;
Describe how Ceasefire/ Safe Streets addresses gun violence with a multi-faceted intervention to prevent shootings; and
Discuss evaluation findings of the impact of Ceasefire/Safe Streets.
In this presentation, Douglas Evans, PhD, MA, Director of Public Health Communication & Marketing at the George Washington University, and Terry Long, Former Communications Director of the National Heart, Lung, and Blood Institute discuss social marketing theories and strategies, and evidence of effectiveness. Specific examples of effective campaigns are discussed in detail, including the Truth campaign, VERB, mHealth, text4baby, and the Red Dress campaign. At the end of this session, the learner will be able to:
Define social marketing;
Discuss evidence of social marketing's effectiveness;
Describe how the Heart Truth campaign was successful in achieving its goals; and
Identify several successful social marketing campaigns and how they succeeded.
