The audience will learn the essentials of: 1) The structural orientation of Public Health Law toward the well-being of populations, not individuals; 2) The structural orientation of Disability Law toward the rights of individuals, not populations; and 3) The conflicts in the intersection of the two branches of law, when circumstances could either be framed in terms of protection of populations or accommodating people with disabilities. Presented by John Jacoby, JD, Seton Hall University.
With the passage of the 2004 Childhood Nutrition and WIC Reauthorization Act, school districts across the United States have been focused on developing and approving Local Wellness Policies for each local education agency (LEA.) Both the New York State Education Department and the Department of Health have resources aimed at assisting schools in both the development and implementation of local wellness policies. The aim is to create healthy school environments and increase the availability of healthy choices while combating obesity. Amy Koren-Roth and Sandy Sheedy will discuss the federal requirements and what approach NY recommends to schools. Survey results from schools that have worked with New York State’s Action for Healthy Kids’ SPIN (Schools and Professionals in Nutrition) program will be highlighted.
Public health professionals are increasingly expected to be ready to respond to specific emergencies, as well as be able to adapt to surges in need to the services they provide. This presentation will discuss the evolution of the role of Public Health professionals in emergencies, and provide direction on how to prepare for emergencies by thinking differently about one’s day-to-day work of developing regulations and policy planning. The seminar will present concepts of how participants can improve the quality and efficiency of their day-to-day workflow of decision making and resource allocation as preparation for improved management of emergencies and surges.
After viewing this presentation, you should:
(1) Understand the need to be prepared to manage large-scale emergencies
(2) Better understand the need to increase public health preparedness activities and simulations
(3) Understand the role of leadership during distinct stages of a crisis
(4) Be able to articulate the need for more preparedness advocacy
A seminar that will focus on decision making in times of crisis. Ideally, in times of crisis, each individual participating in the operation reports to only one supervisor. This presentation will address situations where the participants don't have good leadership and are receive conflicting orders from a variety of supervisors. Participants will learn that in the absence of models like ICS, this scenario creates poor accountability, allows for freelancing, stops the flow of information, lacks coordination of operational efforts, creates poor operational safety, and doesn't move the community experiencing the emergency to a more normal state of being. Finally, this seminar will help to create procedures to reduce the impact of a crisis, focus on developing partnerships, while maintaining multiple allegiances.
In this presentation, Douglas Evans, PhD, MA, Director of Public Health Communication & Marketing at the George Washington University, and Terry Long, Former Communications Director of the National Heart, Lung, and Blood Institute discuss social marketing theories and strategies, and evidence of effectiveness. Specific examples of effective campaigns are discussed in detail, including the Truth campaign, VERB, mHealth, text4baby, and the Red Dress campaign. At the end of this session, the learner will be able to:
Define social marketing;
Discuss evidence of social marketing's effectiveness;
Describe how the Heart Truth campaign was successful in achieving its goals; and
Identify several successful social marketing campaigns and how they succeeded.
